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One of the reasons why HIV/AIDS isn't a every day concern for most people is that the numbers are too big. As humans we cant emotionally invest in something we cant imagine or picture, let me explain....so picture in your head 10 people....now 1000 people... now 100,000...starting to get a bit fuzzy... OK now picture 34 million.... 

whoops... there goes the picture...  and if you cant picture it... you cant picture how it relates to you...